clifford system

The objective for this project was to create a light-duty (2-3/8" dia. post) commercial system with a licensed Clifford theme.  The plastic components are twin-sheet thermoformed.  My responsibilities included concepting the line and designing the panels, deck, graphics and post cap.  In addition, worked with fellow designers to ensure their components adhered to the original concept.  This project also required working closely with Scholastic to ensure the integrity of the Clifford image.